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The legendary Palace of the Crown, well known as " Taj Mahal " is located in Agra, a small town in the North of India. This palace was created by the emperor Shâh Jahân. He decided to build it in 1631 in memory of his loving wife, Mumtaz Mahal, to honor his wife and to show her his love. Entirely made of white marble and decorated with semi precious stones, the legend describes this mausoleum as the perfect representation of paradise.
Considered as one of the jewels of India, the Taj Mahal is among the New Seven Wonders of the World. As the Taj Mahal was built by a man for a woman, Stéphane Lévy, after an initiatory journey in India, decides to create a range of skincare
dedicated to modern women. Inspired by Ayurveda, TAAJ Paris cosmetics combine a traditional knowhow with a French high-end expertise. TAAJ means " crowned " in Sanskrit. That is why Stéphane dedicates the brand to his wife, named Reine (Queen in English)
A synergy of two know-how TAAJ range is stemming both from French galenic expertise (Paris) and a local know-how (India).
“Thanks to our partnership with an Indian laboratory specialised in Ayurveda for more than 50 years, and 9 years of R&D, in France TAAJ became an expert in knowledge and mastery of herbal mixtures andsynergies.”
Stéphane Lévy, TAAJ Founder
The Ayurveda is a holistic medicine who takes into account the individual and its environment. A well-being ritual that provides customized recommendations based on 3 fundamental energies. These energies, named doshas, are part of us and determine the profile of each one (Vata, Pitta, Kapha).
Origin and recognition
• Medicine born in India 5 000 years ago.
• Recognized as traditional medicine by the WHO.
• Philosophy of life aiming to restore a balance between body, soul and mind.
• Ayurveda combines different kinds of therapies:
Yoga, massages, aromatherapy, herbal medicine, meditation...
• Department of Ayurveda, Yoga, Homeopathy (November 2014).